Anti Counterfeiting - bSmart code
Problem area or concern:
Counterfeiting and Duplication of Drugs
The solution that bSmart provided:
Duplication of drugs is a big concern for the Pharmaceutical Industry. It destroys the brand value, customer satisfaction as well as also comes under the Intellectual Property rights. A duplicate drug in the market also leaves with a far ending effect on patient’s health. Stopping drug counterfeiting is not only important but also a necessity. This counterfeiting can be stopped with the help of the most advanced technology and costumer education in a very cost effective manner.
Each drug has a Unique Product Code (UPC). These UPC is stored at a central database in the system. The entire process gets initialized when a patient buying the medicine sends an SMS to the bSmart Code 57575XXX.
Ex: Keyword < Unique Product Code > to 57575XXX
Application Flow:
- Costumer sends a SMS in the above mentioned format to 57575XXX.
- System checks if the UPC is in desired length. If UPC is not of the
desired length an error response goes stating to check the UPC and resend it.
- System checks if the UPC is present in the central database.
- System checks if the UPC has been validated earlier or not. If the UPC is
validated earlier an error message goes stating UPC validated earlier. If
the UPC is not validated earlier a message goes of UPC updated
successfully.
Its features & benefits:
- No duplication can be done as the code is confirmed by the system.
- Fully automated system with n manual intervention.
- Technologically enhanced system.
- Further integration and development activity can be done with this
system.