Mobile Manufacturing Company: SFA for the Sales and distribution network
Old Scenario: Initially, in order to capture the tertiary data or on field data, they used a very rudimentary process of reporting. All the Area Sales Managers (ASM's) traveled to their respective circles and met all their shop owners. The ASM's job was to incentives the shop owner so that the company phones could be sold above any other phones in the market. If the shop was able to meet their targets, the company would give the shop owners expensive gifts. But the whole process of reporting, validating and gifting would take month as it was a manual process.
Solution: TRIDENT helped reduce this time from 30 days to a few seconds as it delivered data in real time.