Vernacular Messaging
India poses a unique challenge in terms of diversity in languages spoken. There are 22 constitutionally approved languages spoken in India and over 1600 regional dialects. Almost every state in India has more than one dialect. Most languages have their own script. This diversity in languages spoken across the length and breadth of India indicates that Indian language content/technology is not synonymous with any one language. There is a need for promoting different languages across regions in order to reach out to the masses. Understanding of the language diversity is not complete without an understanding of the potential of these languages. Out of the total literate population in India, 37% are English literate in urban areas and 17% in rural. The remaining (i.e. 63% in urban areas and 83% in rural) are not familiar with English.
A client wanted to explore the opportunity by broadcasting vernacular content to the mobile users in Rural India and had multiple content types to broadcast at a specific schedule.
Different contents have different formats and hence processing involves separate arrangement to process various contents. As the content is received on handset it gets converted into the language as per language preference of the user.
bSmart is the technology partner for client to process and broadcast Vernacular content. Here we present an opportunity to process vernacular messages for any project targeted to Rural India.
Benefits:
- Vernacular messages provided reach to the rural audience.
- Messages broadcasted in 2 Indian languages.
- Client can now target other products also to the rural market.